Thursday, April 8, 2010

Meet Rita Bayer

Rita & Al_2_colour

Rita Bayer has been a resident of Valmonte since 1956. She and her husband Al started out on Paseo del Campo, the road along the north-eastern side of the golf course. In 1961 the couple moved to la Selva Place with their children, Kathy and Chris. La Selva Place is a crescent drive midway down Via la Selva with a quaint little park in its midst.

But don’t judge this book by her cover – Rita Bayer is a powerhouse!

Wife and mother, Rita became the first woman ever elected to the Palos Verdes Golf Club Board of Directors. Even though, at the time, it was a ‘Men’s Club’ and terms of office ran for three years, she was asked to stay on for a fourth!

The art community is another subject near and dear to her heart. The Palos Verdes Community Arts Association was founded in 1931 and located in the Malaga Cove Plaza, upstairs, near the drive-thru arch. Interest and enthusiasm were nurtured until it was necessary to relocate. The name was changed to the PV Art Center when it moved to 5504 Crestridge Rd, Rancho Palos Verdes (310.541.2479) in 1974. Rita became president of the Art Center in 1991. Support continues to feed the Art Center (corner of Crenshaw and Crestridge) that today is bursting at the seams.

To accommodate the community and artists of Palos Verdes and the South Bay, The Artists’ Studio, located in the Art Center building on Crestridge and The Art Center Gallery in The Village, which is on Silver Spur at 627 Silver Spur Road in Rolling Hills Estates (310-265-2592) is open to the public and various art forms are for sale: paintings, woodwork, glass, jewelry and much more - more information can be found on the website: http://www.artists-studio-pvac.com . Success like this doesn’t just happen – people make it happen and Rita is one of these people.

Al and Rita were originally from the east coast when Al was contacted by Hughes Aircraft to come to California as an experimental test pilot. His work was concentrated in helicopters. The thinking was that someday everybody would have a helicopter in their garage, but rather than more affordable, they became more expensive… and larger. That didn’t stop Al from picking Rita up in his private helicopter at the PV golf course and taking her to dinner in Beverly Hills.

Flying was the joy of her life. She’s been in gliders, hot air balloons, helicopters, single and twin engine aircraft and she even ‘hitched’ a ride with Bob Hoover to Palm Springs! Rita often had the luck to be in the company of the elite. About John F. Kennedy, for example; she says, “He always made you feel like you were the most important person there.”

As you might imagine, Al and Rita traveled the world: London, Paris, Denmark, Norway, Bangkok, Taiwan, Germany, Holland, Hong Kong… yet were still happy to come home to La Selva Place.

With such an illustrious life I asked her if she regretted anything. Without hesitation, she replies, “I never jumped out of an airplane!”

logo_chewn pencil

Peninsula Sotheby’s International Realty

Rick EdlerInterested in the real estate market? Why not inquiry at Sotheby’s? The president of the Palos Verdes Peninsula branch of Sotheby’s International is co-owned by Rick Edler – a Valmontian. We caught up with him and his busy schedule to ask a few questions of our own.

Valmonte Magazine : Where do you see the real estate market headed in our area this year?

Rick Edler : Valmonte should be steady and balanced in 2010, with 2011 and 2012 being banner years, though we need more ‘move-up’ buyers; 83% of the sales in 2009 were distress sales and these don’t create new buyers. We will probably see less of this in 2010. Currently, 53% of our buyers are involved with these distress sales. and it will likely continue to improve, assuming banks continue to lend.

Valmonte Magazine : How do you view home ownership?.

Rick Edler : First and foremost as shelter and for the enjoyment of its surroundings. Second, as an investment with 2010 being the largest High School Graduating class, we are still a decade away from new home buyers.

Valmonte Magazine : What do people love so much about Valmonte?

Rick Edler : Quick off the hills, tree’s, young families and the character of the neighborhood. These are all reasons Valmonte also has a high rate of families changing homes within the neighborhood.

Rick Edler has lived in Palos Verdes much of his life, graduating from PV High. He did Undergraduate work at USC in his double major - Entrepreneurship and International Marketing. He started in real estate with his mother, Kitty, at ReMax. Together they built the business until it became the Edler Group in the late 90’s. Moving forward, Rick went to Shorewood Real Estate to try his hand at his own business. Eventually he approached Sotheby’s and they elected to give him Peninsula Sotheby’s boutique. He is now the president and CEO of Sotheby’s Manhattan, Redondo, South Bay and PV and oversees all operations of the business. His sixteen years of real estate experience secured him the honor of Realtor of the Year for 2009 by Realtor Magazine. Rick is on the board of the Palos Verdes Peninsula Board of Realtors, Silverdes, L.L.C. (a real estate development firm), Merryweather Properties, Inc. (a real estate investment firm), the Bank of Palos Verdes and the Neighborhood Church board of trustees and is director of MSMLS, Inc. (Multi-Regional Multiple Listing Service, Inc.).

Married with four kids; Gracie (8), Charlotte (7), Mark (4 and named after Rick’s brother) and Sofie (4) Rick has a very full life!

Offices are located at 608 Silver Spur Road, Suite 250 in Rolling Hills Estates, Ca. 90274. The phone number there is 310.541.8271.

logo_chewn pencil